Concentrated Liquid Laundry Detergent (64 Loads)

Seventh Generation's vegetable based laundry detergents are tough on dirt but gentle on your clothes and the environment. They are non-toxic, biodegradable, and contain no chlorine, phosphates, artificial fragrances or dyes.

Why are vegetable based cleaners better?
Most laundry detergents are made from petroleum based cleaners which use oil, a precious, limited natural resources that will someday be depleted. Our vegetable based cleaners are made from a renewable resources and therefore save petroleum.  Learn more

What are optical brighteners?
Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don’t readily biodegrade and are often toxic to aquatic life.  Learn more

What are phosphates?
Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals.  Learn more

Why is chlorine bleaching dangerous?
The production and use of chlorine bleach creates dangerous toxins such as dioxin, furans and other organochlorines. Once loose in the environment, these chemicals accumulate in both people and animals. Hundreds of studies have shown a direct link between dioxin exposure and cancer, birth defects and developmental and reproductive disorders. The non-chlorine bleach in our laundry powder is an oxygen safe bleach, which readily degrades into oxygen and water.  Learn more