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Seventh Generation - Concentrated HE Liquid Laundry Detergent (Fresh Lavender) 2.95L/100oz

Seventh Generation - Concentrated HE Liquid Laundry Detergent (Fresh Lavender) 2.95L/100oz

Our Price: CAD $23.99

Stock Status: (Out of Stock)

Product Code: SEV-130


Seventh Generation's vegetable based laundry detergents are tough on dirt but gentle on your clothes and the environment. They are non-toxic, biodegradable, and contain no chlorine, phosphates, artificial fragrances or dyes. Works in all temperatures of water, both hot and cold.

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Why are vegetable based cleaners better?
Most laundry detergents are made from petroleum based cleaners which use oil, a precious, limited natural resources that will someday be depleted. Our vegetable based cleaners are made from a renewable resources and therefore save petroleum.

What are optical brighteners?
Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They donít readily biodegrade and are often toxic to aquatic life.
What are phosphates?
Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals.

Why is chlorine bleaching dangerous?
The production and use of chlorine bleach creates dangerous toxins such as dioxin, furans and other organochlorines. Once loose in the environment, these chemicals accumulate in both people and animals. Hundreds of studies have shown a direct link between dioxin exposure and cancer, birth defects and developmental and reproductive disorders. The non-chlorine bleach in our laundry powder is an oxygen safe bleach, which readily degrades into oxygen and water.


Aqua (water), sodium lauryl sulfate (plant-derived cleaning agent), laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived water softener), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-derived pH adjuster), boric acid (mineral-derived enzyme stabilizer), protease and amylase (plant-derived enzyme soil removers), glycerin (plant-derived enzyme stabilizer), calcium chloride (mineral enzyme stabilizer), sodium chloride (mineral viscosity modifier), citric acid (plant-derived processing aid and pH adjuster), essential oils and botanical extracts* for scented varieties only (see below for details), methylisothiazolinone and benzisothiazolinone (synthetic preservatives). for Blue Eucalyptus & Lavender*: (lavendula hybrid (lavandin), lavendula angustifolia (lavender), eucalyptus dives, pinus sylvestris (pine)) for Fresh Citrus Breeze***: (barosma betulina leaf/twig extract, gamma-decalactone, 3-hexenol, linalool, citrus aurantium dulcis (orange) peel oil, vanillin) for White Flower & Bergamot Citrus (discontinued)***: (citrus aurantium bergamia (bergamot), citrus aurantium dulcis (orange), citrus aurantium amara (petitgrain bigarade sur fleurs), myristica fragrans (nutmeg)) for Wildflowers & Fresh Citrus (discontinued)**: (prunus amygdalus dulcis (sweet almond) oil, cedrol, citronellol, eugenia caryophyllus (clove) leaf oil, citrus grandis (grapefruit) peel oil, litsea cubeba fruit oil, citrus aurantium dulcis (orange) peel oil, pogostemon cablin (patchouli) oil, citrus nobilis (mandarin orange) peel oil, vanillin, cananga odorata (ylang ylang) flower oil).

Trace materials are commonly present in cleaning product ingredients.

*Linalool is a component of these essential oils.

**d-Limonene is a component of these essential oils.

***Linalool and d-Limonene are components of these essential oils.

Usage & FAQs:

This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps: SORT- Follow garment care label instructions.PRETREAT- Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.MEASURE- Standard and HE Machines: For medium loads fill natural laundry liquid detergent to Line 1 in cap (1.5oz.) For heavily soiled or larger loads fill cap to Line 3 (2.2oz.)POUR- Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


This bottle is made from 80% recycled plastic.learn more at

Leaping Bunny USDA Certified Biobased Kosher Gluten free

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